(Aberdeen, SCOTLAND) – Per BrewDog‘s website, “This is Sunk Punk, a 7.1% IPA that has been fermented at the bottom of the North Sea in order to break an age-old curse on the Scottish shoreline. The idiosyncratic India Pale Ale is the first beer to be brewed underwater and contains some hardcore maritime-themed ingredients such as buckweed, distilled sea-salt, rum and mermaids.”
More about the label artwork by Johanna Basford can be found at her blog.
Disclosure: BrewDog is a BeerNews sponsor.
I know home brewers that have been fermenting kegs in lake michigan for years. fuck these guys.
F these guys? A little harsh, don’t you think? It’s just beer.
Whats the point? Just turn your FV down to 45°, save the gas and the potential of dumping stainless in the ocean that can’t be retrieved. To each his own, but is craft all about marketing gimmicks now, granted these morons admit to it, credit due there. I’m going to take one of MY 15 BBL FV’s and smear the outside with with volcanic mud from Patagonia during my next fermentation and then charge $150 a bottle, and then watch so-called Adults fight over it on eBay like its wheat in a post-apocalyptic Armageddon. Welcome to the ugly side of “Craft Beer”, and its only going to more crazy!
Yes John, it is all about gimmicks and one-offs these days. There is no beer on earth that is worth $100 a bottle. I really like Brew Dogs beer and hilarious videos but this is bordering on stupid and ridiculous.
I refuse to watch this video. I am dumber for having read this post.
to their credit, they acknowledge outright that it is a gimmick beer at the beginning of the video
I enjoy these guys gimmicks and I find their little media productions entertaining, but I wonder at what point they are going to focus on making good beers. Perhaps for the British real ale crowd, these beers are good, but I don’t think they compete well with the full flavored offerings from the American craft beer scene. Still, I am glad to see the revolution expanding abroad.
@Jolly Rodger – Yes, but I had to go to the “extreme” level that they reach for, otherwise it wouldn’t be as “punk”.
dumb concept. great overall quality video.
Wonder who’s gonna be the first to brew in space?
Here is the worlds first video beer review of BrewDog Sunk Punk IPA http://www.youtube.com/watch?v=NZKWebc3LlU