Brewers Association October industry stats update
The beer drinkers love for hops and the march toward India pale ale remains a solid trend. IPAs gained 2.3 share points in craft and showed 42 percent growth as a style in scans. Variety packs also re-emerged as growing over 1 share as the calendar hit autumn.
Also, across all channels… “Year to Date 2011–14.3% volume growth; 15.9% dollar growth. (All beer -0.7/+1.8)”
Good sign for retailers, bars, etc. to see dollar growth still outpacing volume growth.
via Brewers Association | Craft Retail Pricing Grows in October 2nd Scans.
Have always loved the variety pack. For those who cant pick just one style or love to explore they are the answer!