Brooklyn Brewery’s Oliver on macros, history of beer, new book
And what I mean by that is that the mass market beer has generally been about the removal of almost all flavors. That is basically the point. That’s what people were trying to do: take the drink and remove so much flavor that there is almost nothing left. Once there’s nothing left, then you can sell it to everybody because there’s nothing to object to. And that’s what Wonder Bread is. Wonder Bread doesn’t actually taste like bread, it doesn’t really taste like anything, which is one reason it can be popular, because no one’s gonna taste it and say, “Wow that’s wonderful, that’s beautiful.” But then again, no one’s going to taste it and say, “That’s really awful.” It’s just there.
via The Worst Beer In The World, According To Brooklyn Brewery’s Garrett Oliver: Gothamist.
