Molson Coors creates craft division in Canada called “Six Pints”
In fact, that interest is leading many beer drinkers away from the giant companies to smaller microbreweries — that’s why Molson has set up a division called Six Pints, to develop and market specialty beers in Canada.
In Newfoundland and Labrador, Molson told the audience, Molson Coors has built its market share to 67 per cent, which he later acknowledged is at least partly due to the Molson’s merger with Coors — whose Coors Light is the most popular beer in the province, said Molson — in 2005. But it’s still the company’s strongest market share in Canada, he said.
via Molson Coors turns to innovation – Business – The Telegram.
