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Yuengling Ohio launch exceeding expectations

However, demand for the beer was greater than expected, with Cleveland sales alone doubling projections, according to Rob VanMetre, Yuengling brand manager for Heidelberg Distributing Co. in Dayton.

“It was kind of hard to foresee that,” VanMetre said. “The overwhelming response in the northern part of the state was just very much unexpected.”

via Yuengling’s Dayton launch disrupted by demand – Dayton Business Journal.

 

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3 thoughts on “Yuengling Ohio launch exceeding expectations

  1. I’m not at all surprised. I’ve worked in beer sales in the Cincinnati area for almost a decade and Yuengling is by FAR the most requested company that we’ve yet to obtain here. Now, with billboards posted throughout the city hyping its released here, those requests have increased even MORE, so I’m betting on sales doubling those projected by Yuengling once it reaches Cincinnati as well.

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