Ad Age: does it matter where your beer is made?

ad age import beers

Imported beers — which rose to popularity beginning in the 1960s on the notion that beer made elsewhere was better and different — are becoming decidedly more American. Big brewers are moving production stateside in search of cost-savings and flexibility even as the brands keep their foreign catchphrases.

via Does Heritage Trump Origin in Beer Brands? | News – Advertising Age.

 

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6 thoughts on “Ad Age: does it matter where your beer is made?

  1. As far as I know, any beer can be duplicated anywhere in the world given that water profile is accurate.

  2. A customer was telling me how Fosters was the best beer in the world and that a good beer can not be made in the US….despite the obvious here, I pointed out to him that the can of Fosters say’s it is brewed in Ft. Worth, TX….wow did he get mad at me!

  3. The problem with some imports is that they jack up the price even though the quality is no better than BMC.

  4. I really like Carlsberg. I wish they would lower the price though. It used to be made in Canada, but now it is imported with an imported price.

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