Press Release:
(St. Louis, MO) – Bud Light, the world’s best-selling beer, will add to its portfolio when the brand debuts Bud Light Platinum in early 2012. With a slightly sweeter taste, higher alcohol by volume (6%) and signature cobalt blue glass bottle, Bud Light Platinum provides beer drinkers an upscale light beer option as a companion to their social agenda.
“There are opportunities for light beer to expand into new occasions, and we think Bud Light Platinum is the beer to take us there,” said Mike Sundet, senior director, Bud Light. “Bud Light’s ability to innovate and its social personality makes it the ideal brand to introduce Bud Light Platinum to a growing number of image-conscious beer drinkers.”
Bud Light Platinum will hit store shelves nationwide Jan. 30, 2012. Details on the marketing campaign to support Bud Light Platinum’s national rollout will be provided at a later date.
Brewed at Anheuser-Busch’s Baldwinsville, Cartersville and Los Angeles breweries, Bud Light Platinum is available in 12-ounce glass bottles in six- and 12-packs.
About Anheuser-Busch
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.3 percent share of U.S. beer sales to retailers. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.
ROTFLMAO!!! Light beer at 6%….OK! People, ignore this and just support your local craft brewery they are the one producing real tasty beers brewed with passion not just for money.
If have no other beer you like to drink I totally respect that but there is so much more to discover with craft beers. Cheers!
To call this light is an oxymoron. 6%?! All the alchol, none of the taste! Lol
Wow, this sounds so bad. Bud really loves putting out beers that no one likes. Remember World Select, the Heineken knockoff?
Gross.
How many calories!? There’s gotta be close to 200 based on the abv alone…
137 according to the label.
I feel dirty just reading the release.
Drinking One as we speak… well not as I type this, I’d need to be a circus performer to do that lol. Its actually pretty decent. Smooth flavor, and the bottle is gorgeous.