Craft volume growth decelerates on higher pricing in October
Craft volume growth decelerated in the higher pricing environment. Craft volume was up 13.7% against the previous month’s growth of 17.2%. The past several months we have seen that volume growth and pricing growth appear to be closely related. Perhaps some retailers felt large brewer price increases gave them cover to raise craft prices, or they had a desire to maintain a similar gap as large brewer beer prices climbed as announced for October. Perhaps some craft brewers are feeling the pinch on barley price increases.
via Brewers Association | Craft Segment Retail Pricing Grows 2.6%.
I for one am not surprised.