The ever-growing cider segment in the U.S.
For now, the biggest stateside cider player is a privately held company operating out of tiny Middlebury, Vt., called Vermont Hard Cider Co. The marketer said it controls an estimated 60% of the cider market with several brands, including category leader Woodchuck, which has a 47% share and whose sales grew 37%, to $23.5 million in the 52 weeks ending Oct. 30, according to SymphonyIRI. The company also has the No. 4 brand, Wyder’s, and imports two brands owned by Heineken International: Strongbow (No. 3) and Woodpecker (No. 15).
via Advertising Age.
Breweries: Vermont Hard Cider Company
