(San Marcos, CA) – Just posted on The Lost Abbey website…
This year both Toronados — San Francisco and San Diego — as well as The Lost Abbey, will all be premiering Cable Car 2011 on the same day!
Here at The Abbey we’ll be placing a select number of Cable Car 2011 bottles on sale Saturday afternoon beginning at 5pm. Details are as follows:
- What: Cable Car Kriek 2011
- Where: Lost Abbey Tasting Room
- How Much: $40 per 750ml bottle
- When: Bottles go on sale at 5pm and will remain on sale until the allotment runs out (most likely only an hour or two)
- Caveats: Extremely Limited release(read: only a few dozen bottles); must be consumed on premises — absolutelyno carry-out.
No carryout? wassupwitdat?!
Its not like I can afford it, but if i’m paying $40 for a bottle, I’m gonna want to age that sucker for at least a little bit. Definitely an interesting strategy to prevent price-gouging.
$40/bottle and no carryout is totally insane.
Also, I’m totally sick of breweries trying to restrict the secondary market. Not that it matters to me, since I wouldn’t/couldn’t pay $40 for this (let alone whatever it would sell for on eBay), but I don’t know why you would want to prevent people from outside the immediate area from trying your beer.
Why even bother bottling it??
Who knows. The cynic in me says it’s simply so they can sell it for $40 a pop. An alternative would be so that people can take home the bottle as some sort of trophy.
SERIOUSLY?! People are saying Veritas 010 is a sulfur bomb, and needs some cellaring! How does it make ANY sense to not give people the chance to age their brand new (very expensive) sour beer for 6 mos. to a year?