(Las Vegas, NV) – Vampt has been acquired for an undisclosed amount according to a press release. Not that most readers here are into flavored malt beverages (FMBs) though I think many have at least heard of the brand. That said, I can’t say I’ve ever heard of Coronado Corp. and Google reveals little about the company.

From the press release…

Vampt ( www.vampt.com ) is a privately owned Nevada company with the goal of becoming a major producer and global distributor of innovative Ready-to-Drink (“RTD”) Flavored Malt Beverages (“FMB”). The market for single serve, RTD alcohol beverages is expanding every year with new entries and flavors entering the market. Vampt believes it is positioned to become an exciting contender in the RTD industry.

The company has assembled a world-class team of experienced management from the food & beverage industry. Vampt’s top executives were behind the ‘hard’ lemonade products that created the category back in 1999 and are now the second largest brand in North America. They have come together again to launch a unique product that Vampt believes will satisfy a niche in the FMB marketplace.

Vampt beverages are marketed to the 21 to 32 year old men and women. This age group represents the largest consumer of RTD beverages and alcohol. Consumer research indicates that this target group has a strong desire to purchase and consume quality tasting RTD beverages and will switch from their current brands.

Vampt has launched in eight US markets beginning in the first quarter of 2011. The launch was supported by an aggressive guerrilla-style on-premise promotional program, combined with social marketing and grassroots sponsorships. Production is contracted out to Associated Brewing Company, (“ABC”), a multi-national production service provider for start-up beverages companies. City Brewing in La Crosse, Wisconsin was selected as the bottling sites for the US launch. ABC oversees all production phases.

Primary distribution focus in the U.S. will be on grocery, C-Stores, G-Stores, UDS (up and down the street)–retailers that are primarily serviced by beer distributors. This strategy meets the regulatory requirements for distribution of alcoholic beverages. This also ensures that outlets are serviced within industry standards that require a Direct to Store Delivery (“DSD”) distribution system.