Press Release:

(Los Angeles, CA) – By December 17th, Fireman’s Brew‘s handcrafted ales and lagers will be available for purchase at your neighborhood Ralphs, spanning from San Luis Obispo to San Diego.  The leading southern California grocery store chain will carry what the Los Angeles Times has deemed as, “no hobby beer, it’s very slickly made indeed.”

Through the agreement, Ralphs will stock the following award-winning brand’s brews:

• Fireman’s Brew Brunette twelve-ounce Bottle Six-Pack
• Fireman’s Brew Extinguisher Twelve-Pack Sampler: four twelve-ounce bottles each of Fireman’s Brew signature beers:

• Fireman’s Brew Blonde (Pilsner-style Lager 5% alcohol by volume)
• Fireman’s Brew Redhead (Amber Ale 5.5% alcohol by volume)
• Fireman’s Brew Brunette (German style Doublebock 8% alcohol by volume)

“We’re excited that consumers will be able to easily purchase Fireman’s Brew at Ralphs in time for the holidays,” says Rob Nowaczyk, Founder and Chairman of Fireman’s Brew. “They’ve been an incredible partner to work with and it’s great to know that both new customers and our loyal supporters can now buy our beers locally.”

With craft beer sales across the US on the rise (15.2% increase in volume during the first half of 2011*), major chain grocers such as Ralphs (a division of The Kroger Co.) are looking to grow their selections of locally brewed, craft brands to expand their selection in this category.

Fireman’s Brew is a locally produced craft beer with a charitable mission. Conceived by two Los Angeles based Firefighters, after extinguishing a brush fire, Fireman’s Brew grew out of their vision to create a line of premium handcrafted ales and lagers designed to quench their thirsts after an exhausting day on the fire lines. Their goal was to not only make great beer, but to also give back to the firefighter community, by donating a portion of company proceeds to the National Fallen Firefighters Foundation, the nation’s leading non-profit organization dedicated to honoring fallen firefighters and assisting their families and coworkers.

Fireman’s Brew collection of micro-brews offer a diverse menu of flavors, aromas and textures in three distinct varieties withFireman’s Brew Blonde, Fireman’s Brew Brunette, and Fireman’s Brew Redhead. Each beer is brewed using only the finest of all-natural ingredients to deliver bold, full-flavored, traditional taste and easy drinking refreshment.

* Nielson Data

Extinguish Your Thirst! with Fireman’s Brew, a premium line of micro-brew beers created by two Los Angeles based Firefighters. Based in Woodland Hills, Fireman’s Brew has become one of the fastest growing craft beer brands in Southern California.Created using only the finest of all-natural ingredients, Fireman’s Brew offers a selection of three microbrewed beers for off-duty refreshment. In addition, the company is committed to giving back to the Firefighter community and donates a portion of its proceeds to the National Firefighters Foundation in Emmitsburg, MD. For more information on Fireman’s Brew visit www.firemansbrew.com or contact Suzanne Zudiker at [email protected].

Ralphs Grocery Company was founded in 1873 and currently operates 256 supermarkets from its headquarters in Los Angeles. The company is a division of The Kroger Co. For more about Ralphs, please visit www.ralphs.com.