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3 thoughts on “Goose Island channels Sufjan Stevens in new promo video

  1. i could have done without seeing the dude’s crotch in the opening shot.

    also thought it was funny to see the massive Budweiser truck in the background at 0:29.

    other than that… it’s a cool video.

  2. I like the video, although the intro had some cool product placement (memorex, Mr. Coffee and Specialized bikes). At first I was very hesitant to accept that the AB purchase of Goose Island was a good thing. Looking at it more I changed my mind. Really as long as they continue to brew great beers and don’t start adding additives to their beers that don’t belong then I will continue to buy them. Plus if we can get more Bourbon County Stout and other beers of that caliber without waiting in long lines or only getting one bottle I’m all for it. When it comes to BCCS I don’t enjoy it more because it is rare I like it because it is an amazing beer! I want more of it…

    -Tucker

  3. Tuck – It would be one thing if GI opened up a second brewery where they could produce beers under the same exacting standards as they might still do in Chicago, while lessening their overall impact on the environment, and all the while getting fresher product to the consumer.

    But as it stands they sold their souls and sent the recipes of some of their best beers off to Duff, with the dollar signs still gleaming in their eyes.

    I can think of no beer produced under similar circumstances that didn’t change for the worse where the recipe was “picked up” and dropped off somewhere else.

    Goose Island IPA, phoned in for your pleasure.

    BYO!

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