Press Release:
(Narragansett, RI) – Narragansett Beer today announces the introduction of a new craft brew to be available year-round, Cream Ale. From October 13th through November 28th, the New England brewer hosted a campaign asking consumers to vote between a Cream and Rye Ale. Over 1,000 fans voiced their opinions on ‘Gansett’s blog and having received an overwhelming response for the Cream Ale, the winner is clear.
Related to a pale lager, cream ale is generally brewed to be light and refreshing with a straw to pale golden color and fairly subdued hop and malt flavor. While a top-fermented ale, Cream ales typically undergo an extended period of cold-conditioning or lagering after the primary fermentation is complete, reducing fruity esters and giving the beer a clean, smooth flavor.
In the 1960s and 1970s, Narragansett Beer produced a cream ale incredibly popular with beer drinkers. Debuting in March, a craftier version of this easy-drinking, yet hard to find, Narragansett Cream Ale will make its return to today’s craft beer enthusiasts, joining Narragansett Lager and Light in year-round availability in bars, restaurants, and package stores.
ABOUT NARRAGANSETT BEER:
Narragansett Beer…Brewed since 1890. ‘Gansett is a straightforward, quality beer that has been a new England tradition for generations, producing a classic family of award-winning American lagers & ales. Today, ‘Gansett is produced at top-rated breweries in Rochester, NY and Latrobe, PA, with craft brews being produced in Providence, RI and Pawcatuck, CT. Narragansett Lager is available for purchase in local restaurants, bars, and liquor stores throughout New England, Florida, Southern New York, Pennsylvania, and North Carolina.
Thirsty for more? Visit www.narragansettbeer.com.
Way to bust through boundaries, Narragansett…
Hey Alan, they aren’t about breaking boundaries dude. It’s Narra-friggin-gansett. Take a look at their marketing/message. Don’t like it? There’s endless options from other breweries. Not everyone is out to set the world on fire with bourbon barrel aged, triple dopplebock cream stouts with ancho chiles and white chocolate nibs from the shores Mekong Delta.
I like a nice tallboy from ‘Gansett now and again. As do countless others. Here’s a suggestion — instead of trying to make every single brewery fit your expectations and standards, find the ones that do, and support them however you see fit from there.
Does a “bourbon barrel aged, triple dopplebock cream stouts with ancho chiles and white chocolate nibs from the shores Mekong Delta” actually exist?
I have to agree with Alan that this isn’t particularly exciting. The name “cream ale” sounds soooo good, but they are almost always pretty dull.
@Starks. Well, I’m hoping it’s good with a bit of something interesting. But I wonder why the Rye Ale didn’t win. If this is anything like Genny Brewery, the Cream Ale will taste almost exactly like the Lager.
And, yeah, I know they’re not about breaking boundaries. But this seems so much like their non-craft lineup (Lager and Lager Light), that I wonder why they’re bothering.
I do enjoy their Ofest and Porter, for the record. Bock not so much. Haven’t tried the Summer Ale yet.
@David @Alan cream ale shouldn’t push any boundaries; if it tastes like a lager, that’s GOOD. It’s a lawnmower beer and that’s it. This isn’t a style that should be pushed to extremes.
The reason why they’re bothering? Because it sells, it’s as simple as that. It’s approachable and easy to drink. There is a reason why BMC makes up, what, 80%+ of the market share.