New Belgium adding pilot brewery
A highly-recommended weekend read from BusinessWeek on New Belgium, CEO, Kim Jordan, with brief cameos from Garrett Oliver and Sam Calagione. Here’s the bit about the pilot brewery…
In early October, Jordan added a chapter to New Belgium’s tale when she reviewed plans for a new test brewery in Fort Collins, inspired by Japanese sake breweries. The walls will be supported by huge timbers. The furniture will be rough-hewn, like something one might find in a giant’s farmhouse. “It has a freedom and a creativity,” the architect says. “It’s uncorporate.”
He knows his client. “I love the look of it,” says Jordan. She doesn’t flinch when she is informed it will cost $652,000.
The official line at New Belgium says the test brewery will allow the company to experiment with smaller batches of beer. But most of the discussion at the meeting is about how the facility will enhance tours, in which New Belgium tells its stories to 140,000 annual visitors.
via Businessweek.
Breweries: New Belgium Brewing Co.
