5 ways that breweries and beer businesses are using QR codes (video)
Beer drinkers voted this past fall that they don’t typically bother with scanning QR codes. Over the course of the last year, beer labels have come in with QR codes and breweries have announced that they are implementing QR codes. I’ve yet to see a comprehensive summary on implementation like the one that Billy Broas put together in the video above.
Are these good examples of usage of the technology or should breweries be investing time and energy elsewhere?
via Billybrew.com.
My biggest gripe with QR codes are the advertisers that do with them what Tommyknocker did, almost nothing (fire your marketing director and/or agency Tommyknocker). It’s boring, and given that a majority of advertisers do nothing interesting with QR’s, they are going to kill the technology by turning users off of it. Good job to the other breweries featured though!
They could be incredibly useful, but if they aren’t used correctly or with any planning or reasoning (and sending to a desktop version of a website!) then people will begin to block them out.
Think of the possibilities to scan from a (a label, a coaster, a six pack holder, a menue), check-in, and receive more information or the story behind the beer etc…
QR codes can be a neat way to tell a story…. Take a look at these: https://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-ash4/293536_10150308717010847_9039245846_7998927_979290669_n.jpg
We have magnetic signage on the sides of the Washington Beer Cruiser – the car we use to run around Washington state doing beer-related blog research. The signage on the side of the car includes a large QR code. We have noticed people pulling up along side of us trying to snap the code as they drive down the road. Probably not the safest thing, but I guess the QR codes are working.