
Coors Light passes Budweiser as second best-selling beer
In total, Coors Light shipped 18.2 million barrels, while Budweiser ended 2011 at 17.7 million, according to Beer Marketer’s Insights, which is considered the most respected keeper of beer market-share data. (The figures include Puerto Rico and exports; although even if that data is factored out, Coors Light would be ahead of Bud in the U.S.) A-B’s Bud Light remains the nation’s top-selling beer by a wide margin.
via Advertising Age.
Breweries: A-B InBev, Anheuser-Busch, Coors Brewing, MillerCoors, SABMiller
Beers: Budweiser, Coors Light
So Coors Light advertises more than Bud. They better sell a lot, their advertising must cost them millions.