Magic Hat Participation: fan vote will determine fourth beer in fall variety pack

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(Burlington, VT) – Brewers are increasingly involving fans into the decision-making process with formal programs and Magic Hat Brewing‘s Participation Variety Pak is a solid example.

To mark the big election year, Magic Hat is giving drinkers an opportunity to vote for the fourth beer to appear in this fall’s variety pack. The candidates include past staples in the brewery’s portfolio: Jinx, Humble Patience, Fat Angel, Single Chair, Miss Bliss, Mother Lager and Hocus Pocus. The winning beer will join #9, hI.P.A., and Hex.

Click here to cast your vote.

Here is more info on the program courtesy of the Magic Hat website.

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The inspiration for Participation comes from our fabulous quadrennial partnership with grassroots voter registration organization, HeadCount. Every four years, we get together in an energizing effort to register voters so their voices may be heard. The collective excitement between we two democratically correct organizations promises a year full of politically inspired conversation over some of the finest craft beers ever brewed. Election years promise profound political discussion, and there’s no better way to opine than from the top of a beer box.

Starting in January, Magic Hat lovers will have the opportunity to vote their favorite Magic Hat beer into the Participation Variety Pak through our online voting campaign. As each Magic Hat beer is incredibly unique, each has taken a personal stand, the foundations of which can be pondered over one or several libations. From there, voters will be able to make an informed decision based on their personal ale needs and values (in beer). Voting in the Primaries will be held from January 10th – March 6th with a second round of voting for the final candidates to follow March 7th – April 6th. The final ballots will be counted on April 6th, with the winning candidate’s inauguration coming on August 1st when the Participation Variety Pak hits shelves.

As you gear up for voting this fall, now you’ll be able to consider your electoral options over the Magic Hat Participation Variety Pak, complete with a democratically elected brew inside. The culmination of the Participation program takes place on Election Day, November 6th, 2012, with more details to come. Voting is your right. Exercise it.

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One thought on “Magic Hat Participation: fan vote will determine fourth beer in fall variety pack

  1. Pingback: Magic Hat Participation Variety Pack ships | BeerPulse

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