Widmer Brothers introducing bomber variety pack
Taking a page from nearby Ninkasi’s playbook?
Widmer Brothers, located in Portland, OR, is marketing its unique craft brews in variety four-packs of larger 22-oz bottles, which have lower production and packaging costs than standard 12-oz bottles. "Craft beer drinkers are going after larger bottles so they don’t have to commit to an entire six-pack that has just one variety," says Aaron Burget, assistant brand manager, Widmer Brothers.
No word yet on which beers will be featured in the pack…
via Packaging Digest.
Breweries: Widmer Brothers Brewing
