Beer Summit wrap-up: MillerCoors, ABI execs talk future
Beer Business Daily’s Harry Schuhmacher put together a wrap-up post of this past week’s Beer Summit. Here is a snippet.
WELCOMING INDIE CRAFT INTO THEIR DISTRIBUTORS. So how to get to growth? Ed has some ideas. First of all, he said that "rather than trying to limit or control other craft beers, MillerCoors should help distributors become the craft brewer’s best friend," he says, clearly trying to draw a distinction between MC and A-B. "I want all of our distributors to have a powerful lineup of craft brands" so that they can "lead the dialogue at retail with us" with a strong portfolio, become more profitable so they can "invest for the long-term" and so that wholesalers with craft "can win back those indulgence and comfort occasions that today are going to wine and spirits."
Schuhmacher also provides more context around comments that MillerCoors’ Ed McBrien made recently on the premium light segment vs. craft and the proliferation of craft SKUs.
Lots more here >> Beer Biz Daily.
Breweries: MillerCoors
via Bierfesten:
The key to all new existing craft brewers is this distribution point. The big boys have it in place as do Stone, Sierra, NewBelgium but smaller locals have an uphill battle
via Patrick:
Because what he was talking about was not ensuring everyone “likes” his product. But rather the stupidity of “x brewery is overrated” or “y beer is overrated”.
Frankly, Sam C is being nice because he is the owner of a major craft brewery.
There are a lot of people who think that because they have a Rate Beer or Beer Advocate account that their opinion is really, really special.
Don’t freaking buy the beer if it is “overrated” or “overhyped” and then move on. Trying to explain or rationalize that opinion invariably ends up sounding like gibberish and nonsense.