CBD: dollar sales of craft cans double in 2011
Dollar sales of total craft cans have doubled as of the end of last year compared to the 52 weeks the year prior. Dollar sales to Dec. 25 were up 99% for the package, per SymphonyIRI, to the tune of $11.5 million dollars. That’s still a small base, but the growth is accelerating: Between full-year ’09 and ’10 total craft cans dollar share of craft had gone from 0.5 to 0.7. But as of the most recent 52 weeks to Dec. 25, craft can dollar share jumped from that .7 to 1.3.
Lots more info on the can craze here >> Craft Business Daily.
Glad this is really catching on, I got to try SN Pale Ale & Torpedo in cans and I just had my first Heady Topper. Hooray cans!