Press Release:
Ed. note: Lemon Shandy is already available in some markets.
(St. Louis, MO) – Just in time for the warm weather months, Shock Top Belgian Wheat introduces its latest seasonal beer, Shock Top Lemon Shandy, which will be available March 19 through the end of July.
Shock Top Lemon Shandy is a unique interpretation of a classic style – a refreshing and smooth wheat beer perfectly complemented by spices and natural lemonade flavor. At 4.2% ABV, Lemon Shandy will be available nationwide in six- and 12-packs of bottles and 12-packs of cans, as well as on draught.
“For years, brewers around the world have experimented with fruit-flavored beer mixers, like shandys and radlers, which have been popular concoctions in Britain and Germany,” said Jill Vaughn, brewmaster for Shock Top. “When the temperatures start to warm up, you appreciate the added level of refreshment a lemonade flavor can bring to your beer, and Shock Top’s citrusy base provided the ideal starting point for creating this new recipe. We definitely stayed true to Shock Top’s wheat beer essence, while crafting a new flavor for adults to enjoy this summer.”
The introduction of Lemon Shandy marks the first seasonal rollout for the Shock Top family in 2012. In 2011, Shock Top rolled out its first year-round line extension with Shock Top Raspberry Wheat, and its first seasonal with Shock Top Pumpkin Wheat. Year-round offering Shock Top Wheat IPA was introduced in February 2012. As the Shock Top family expands, it continues to grow in popularity, up more than 142% in 2011.
Shock Top Belgian White is an award-winning Belgian-style unfiltered wheat ale, with a naturally cloudy and light golden color. Shock Top Belgian White is brewed with orange, lemon and lime peels and coriander, giving it a refreshing, smooth taste and a citrusy aroma.
the only reason AB brewed this beer was in response to the success of Leinenkugels Summer Shandy. They are infamous for brewing copies of styles to either to try and kill the style, put a bad taste in consumers mouths when they first try a style so they will go back to their flavorless Bud products. AB also will not stand back and let any brand be successful. A list of their failed efforts, World Select to copy Heineken, Bare Knuckle Stout to copy Guiness, Bud Select for Miller Lite, Bud Select 55 for MGD 64, Tilt for Sparks, Shock Top for Blue Moon, Bud Light for Miller Lite, and the list goes on and on.