Anheuser-Busch introducing 19 new products this year (video)
Nice summary of the last month or two of our Anheuser-Busch coverage.
The president of North American operations for Anheuser-Busch InBev NV BUD +1.01% is leading a drive to win consumers back to its brands, including Bud Light and Budweiser, which are the nation’s top-selling and third-best-selling beers but have been steadily losing drinkers to smaller brewers or to liquor. This year, Anheuser plans to launch 19 new products in the U.S., its biggest such push since Belgium’s InBev acquired St. Louis-based Anheuser-Busch for$52 billion in 2008.
via Wall Street Journal.
Breweries: Anheuser-Busch
Anheuser Busch has the money and marketing know how to push these products, even if they are mediocre–but they are competing with hundreds of craft brewers who have pride in their products and less so with the concern for making money.