Another angle to consider in Sierra Nevada’s move to the East
Europe. As competition heats up in the U.S. and hundreds of new breweries emerge, growth may come just as easily across the Atlantic.
No wonder, then, that Sierra Nevada has chosen now to cross the US. The new brewery in Mills River, North Carolina (which is expected to be up and running by early 2014) will focus on supplying the East Coast market, but it seems inevitable that its existence will make it easier for drinkers overseas to get their hands on Sierra Nevada beer (which, in Britain at least, is already not that difficult: more than one major supermarket chain carries their products).
But then again, if breweries are preaching ‘drink local’ then why are we sending beer thousands of miles away?
via The Independent.
Breweries: Sierra Nevada Brewing
Because they are a business and they are trying to make money.