Kate the Great Day-related spending in the tens of thousands
In all, the brewpub served 2,780 glasses of Kate over the course of the day. At $8 a glass, that’s $22,240 worth of Kate – a total that doesn’t include other beers, mixed drinks, or food that customers bought. Though local charities wound up with $30,000 from the scratch tickets, Kate the Great Day is a boon for the Portsmouth Brewery, which otherwise would do far less business on a Monday in late winter.
I’m no economist but when you factor in bottle sales, sales of other beers, meals and merchandise, it is conceivable that KtG Day-related spending may have topped $100k.
via The Boston Globe.
Breweries: Portsmouth Brewery
