(St. Louis, MO) – Some wrap-up from last week’s AB InBev annual earnings presentation…
Budweiser:
– “Best performance in years”
– Rate of market share decline cut in half in Q3 and Q4, aided by newly-designed packaging
– Rolling out “Here’s to the Heroes” program in 2012 (see label below)
Bud Light:
– Shipments to retailers up 3.9% year-over-year in Jan 2012, aided by Super Bowl-themed packaging
– Platinum: More than 1% market share and almost 90% distribution (per IRI 4-weeks ending 2/19)
– Bud Light Lime-A-Rita will be introduced sometime after Q2
Michelob Ultra:
– STRs up 5.9%, market share up 14 basis points, will continue “active lifestyle positioning”
– Michelob Ultra 19th Hole Light Tea and Lemonade in April (see WSJ video commentary below)
– Michelob Ultra Light Cider will roll out in early May (see image above)
Imports and Specialties:
– High-end share up 156 basis points
– Stella Artois STRs up 24%, market share up 14 basis points
– Shock Top STRs up 96%
– Leffe STRs up > 50%
– Goose Island up > 20%
I am a artist specializing in bottle or can holders with a 19th hole theme. Are there any marketing opportunities with-in the company to utilize art work high-lighting artist work specifically functional bottle/can holders.
Thank you,
Ed