MillerCoors reportedly going back to ‘Miller Time’ campaign
"Miller Time" was introduced in 1971, when McCann Erickson, New York, launched the tagline for High Life. The brewer has returned to the classic line in ads at least a couple of times since, including in 2000, when Ogilvy & Mather used it in a Miller Lite campaign featuring drinkers bonding with one another and the beer.
via Advertising Age.
Breweries: MillerCoors
Beers: Miller Lite
Rehashing the same idea over and over again… well that is shocking.
Please! Do not bring back the surreal Miller ads from “Dick”
This seems too easy to fix. When you exclude women from your “target” audience, you’re cutting your potential beer drinkers in half! Then you eliminate the percentage of men who don’t buy into your shtick, not to mention the people who aren’t impressed with your product and bam! Slumping sales! I’ve always preferred Miller Lite to Coors Light and Bud Light, but I don’t drink any of them anymore. The only real way for them to return to any form of success would be to turn Miller Lite into a sub-premium brand, put it in a 30-pack cube, and adjust the price accordingly. I can see a day in about 10 years when Miller Lite no longer exists, and really, who will miss it?