Omission Beer: Widmer Brothers likely to announce new gluten-free beer line this week

Widmer Brothers Omission Pale Ale

(Portland, OR) – One piece of information that may surface in this week’s Craft Brew Alliance FY11 earnings announcement is the revelation of a new brand extension for Widmer Brothers Brewing.

The new brand is called Omission and it comes with the slogan, “It isn’t just what we took out. It’s what we left in.” Gluten-free, anyone?

Widmer Brothers Omission LagerWidmer Brothers received two label approvals in February: Omission Lager and Omission Pale Ale. According to a new landing page for the brand, the beers are “coming soon to Oregon.”

A Portland-based gluten-free-centric website leaked that they’d been invited to a private event scheduled for Thursday.

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