James Bond actor calls Heineken deal unfortunate but necessary
You may have heard…Heineken is paying the movie studio behind the new James Bond flick a reported $45 million so that James Bond will drink Heineken. Bond’s character is played by Daniel Craig…
“We have relationships with a number of companies so that we can make this movie. The simple fact is that, without them, we couldn’t do it. It’s unfortunate but that’s how it is.”
via Moviefone.
Breweries: Heineken
The comment isn’t singularly against heinekin. It’s seems to be directed at all commercial sponsors who end up getting product placements in movies as it seems the only way to raise the capital neccesary to make movies today. Yet the thought of Bond drinking a heinnie does take away from the Bond allure. Will the new movie show Bond with the inevitable heinnie shits the following morning?