Alcohol at fast food chains could be short-lived
Fast feeders such as Burger King, White Castle and Sonic are dabbling in booze in test markets. Starbucks has started selling wine and beer in five Seattle locations and at one in Portland, Ore. It plans to offer wine and beer in seven locations in Chicago and will expand the offerings to Southern California and Atlanta to boost evening sales. The moves can bring higher check prices, but also regulatory headaches.
via Advertising Age.
