
BrewDog: Diageo staff member that ‘blackmailed’ BII was senior representative
Their statement begins to fall to pieces when you realise they had several senior representatives at the awards and it was perhaps the most senior of all who personally blackmailed the BII on the evening. This fact was issued to us by the BII directly. The person in question was not a ‘rogue element’, far from it. Indeed as someone with almost two decades service with Diageo, with experience in several senior corporate responsibility roles they would appear to be a key cog in the Diageo senior management team.
Breweries: BrewDog
The most stunning thing about this whole mess is the palpable desperation of Diageo. Did they think they could pull a stunt like this without word getting out? Are they that delusional?
Pingback: BrewDog doubles revenue in 2012, plans to open international bars in 2013 | BeerPulse