Saatchi & Saatchi takes over for DraftFCB as MillerCoors’ lead creative agency
As part of the shift, Publicis Groupe’s Razorfish has lost creative and digital-media duties. Digital and creative for Coors brands will now move to a new multiagency group at WPP. For the Miller Lite brand, the brewer has picked Saatchi & Saatchi as lead creative shop, after giving it a tryout in January. Digitas, however, keeps Miller Lite digital-creative and -media duties.
via Advertising Age.
Breweries: MillerCoors
