A-B InBev, MillerCoors combine for $400 million in sponsorship spending in 2011
No. 3 AB InBev is gaining ground, spending between $255 million and $260 million, up from $220 million to $225 million in 2010. The brewer last year replaced MillerCoors as the NFL’s official beer sponsor in a deal costing an estimated $50 million a year for six years.
via Ad Age.
Breweries: A-B InBev, Anheuser-Busch, MillerCoors
