Chinese megabrewer passes Germany, world’s fifth largest beer market
In a sign of the growing importance of emerging markets, the researcher added that the world’s biggest brand, the Chinese beer Snow, owned by a SABMiller joint venture, was now larger than the world’s fifth biggest beer market, Germany, producing just over 90 million hectolitres of the beer in 2011.
The rate of beer volume decline is expected to increase across Western Europe.
via Reuters.
