(San Diego, CA) – Hillcrest Brewing recently proclaimed that it is the world’s first “openly gay” brewery.
Label approval came in this week for what may wind up as Hillcrest’s first bottled beer: Crotch Rocket Red Ale. Pictured on the label is a rocket ship…or is that a….? The label copy reads:
If you’ve decided you need a break from blonds and brunettes, this hearty red ale won’t disappoint. Crotch Rocket’s unique, savory taste will tantalize your tastebuds as its flavorful body explodes in your mouth. Consider each indulgence as being one small sip for man, one giant step toward your happy place.
According to Rage Monthly, other Hillcrest draft beers include: Pearl Necklace Pale Ale, Lucy’s Brown American Ale, Banana Hammock Scotch Ale and the 8th Day Brew (named for LGBT culture).
Finally… Clown Shoes won’t be the only beer with a “dong” on the label!
In all seriousness, it is unfortunate this brewery chose to rely on gimmicky names to get recognition. Those tactics don’t represent the craft brew industry or the LGBT community with any sort of maturity.
Additionally, “LGBT-friendly beer” has actually been around a long time (at least 1 full year), and marketed much more tastefully— look up “Purple Hand” and “Salamander” by Mexico’s Cervezeria Minerva.
BeerAdvocate mag’s News section reported on it last spring, if I recall correctly.
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