(Holyoke, MA) – A Phoenix-based beer blog made an otherworldly discovery earlier in the year: a startup brewery allegedly “spamming” the comments sections of at least a couple dozen beer blogs about it plans to open a Northeast brewery.
Just a few months later, the beer community is going to get its shot to try what Charter Oak Brewery has to offer. An email came in on Friday from Founder, P. Scott Vallely. His bio reads:
Mr. Vallely’s career includes over thirty years as an operating executive in the paper, distribution, and e-commerce industries. After selling his last enterprise, Paper.com LLC, he decided to exit the paper market for one that is more dynamic (and fun!). He is now focused on his most recent venture, the Charter Oak Brewing Company. His role at Charter Oak Brewing Company will focus on creating brews, developing markets, and selling beer. He will manage the operations and provide overall direction and strategy. This microbrewery will market four flagships, handcrafted brands and also four seasonal more complex, robust, and higher alcohol brands. Vallely has been a home brewer for nearly 30 years and has always had a passion and commitment to brewing only the finest beer and strives to make our beers visible and available to all beer drinkers.
To start out, Charter Oak is producing its beers in Holyoke, Massachusetts (presumably at Paper City Brewery) though Vallely is based in Connecticut and hopes to eventually build out the operation at home. The email reads:
We will build a brewery in Connecticut; however, in an effort to build our branding and sales, we are currently contract brewing. Our marketing plan is to penetrate Connecticut initially, than expand our sales to all the Northeastern states within 5-7 years. We have four permanent styles: 1687 Brown Ale, Royal Charter Pale Ale, Wadsworth India Pale Ale, Stanford Tavern Extra Special Bitter. We will also introduce seasonals such as a Porter, Stout, Kolsch style, and Dubbel.
Nowhere near Fumducker status but are you buying what Charter Oak is selling?
“are you buying what Charter Oak is selling”… are they selling anything yet? The proof is in the beer and without that… we wait. (Though the blog/website seems to be a lot of marketing buzzwords, and Paper City is the closest contractor they could find to CT? Given that they want to start in CT. The whole name change, though not the moto which still involves a storm, change puts up flags too.)