Straub going crafty: planning seasonals, doubling of growth
Acknowledging the explosion of craft beers that has bruised the industry’s Big Three, Straub is planning limited brews of seasonal craft beers that could appear as early as this year. "We think it’s become an imperative to offer them," Mr. Assetta says. To double its annual sales of about 42,000 barrels — by comparison, Anheuser-Busch ships about 98 million barrels a year — Straub for the first time hired four salespersons to boost sales in targeted markets, which include Pittsburgh, State College and Philadelphia.
via Post-Gazette.
Breweries: Straub Brewing
