Ale Yeah! Owner: “Macro beers are not truly beer”

ale yeah logo squareAs part of a snippet from a larger piece about the rising price of craft beer, the Creative Loafing blog captured the thoughts of local beer shop owner, Eddie Holley of Ale Yeah! Craft Beer Market in Roswell, Georgia.

"Macro beers are not truly beer," says Holley. "They’re loaded with fillers, wrought with cut corners and billions of marketing dollars to tell us that the product doesn’t really matter. Micro beers hold true to the art of what beer is. Granted, Americans have played the role of Frankenstein with beer, continuing to experiment with it, but micro beers are loaded with love, passion, and innovation. People will choose to spend their money how they want, but almost every instance where somebody is introduced to craft beer is another nail in the inevitable big-box coffin for macro breweries."

On the Ale Yeah! website, you can spot the following message: “If you’re looking for mass produced, watered down examples, this will not be the place to go.”

Wonder if Holley would carry beers from Goose Island if given the opportunity?

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2 thoughts on “Ale Yeah! Owner: “Macro beers are not truly beer”

  1. It is this ridiculously limited vision of “beer” that will continue to depress not enhance the growth of craft.

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