Study: Bulmers Cider Facebook fans worth nearly £200 more per year than non-Facebook fans
Research conducted by TNS and We Are Social, which surveyed Bulmers’ Facebook fans and compared results with a sub-sample of cider drinkers, found the average retail value of its fans was worth £198.64 more to the brand a year than non-fans.
Bulmers is better known as Magners outside of Ireland This article refers to HP Bulmer. A different study for New Belgium found that its fans spend $260 per year with the company.
via Marketing Week.
This article is actually referring to Bulmers, of HP Bulmer in Hereford. Not Magners of C&C they are different companies.
Thanks for clarifying.