The All-American Beer Company takes aim at A-B InBev (videos)

Posted on July 30, 2012 at 11:35 am by Adam Nason

(Maryland Heights, MO) – The All American Beer Company has launched an ambitious campaign targeted squarely at Anheuser-Busch InBev. The company just launched the product, branded with the name, “American Patriot Beer,” this past week. One of the videos included here declares that the beer is made by some of the same people that lost their jobs (presumably in InBev’s buyout of A-B), though the beer is not completely St. Louis-based as the company’s logo suggests. Though the founder is based in a St. Louis suburb, the beer is contract-brewed by City Brewing in Lacrosse, Wisconsin, according to TTB filings.

New Standard Creative Agency did the videos.

6 thoughts on “The All-American Beer Company takes aim at A-B InBev (videos)”

afrokaze on July 30, 2012 at 1:51 pm said:

They misspelled “Bottling” in the last video. Way to go, America!
Josh Williams on July 30, 2012 at 2:22 pm said:

Maybe it’s just me, but a beer named “Patriot” just makes me think of Pawtucket Patriot Ale, the beer name used in episodes of Family Guy.
Marty on July 31, 2012 at 11:00 am said:

Dang, the beer is going to stay in that brew kettle for another 3 or 4 days? Oh marketers won’t they ever learn
Big D on July 31, 2012 at 3:18 pm said:

This has to be a joke…
Adam Nason on July 31, 2012 at 3:19 pm said:

It’s not!
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