(Placentia, CA) – The Bruery sent out a newsletter update on Friday to Reserve Society members. Current members of the annual club, which always sells out, got a sneak peek at an exclusive beer that they will be able to pick up in October. For those who missed out in 2012, 2013 memberships will go on sale later in the year.

The beer, Grey Monday, is a variation on Black Tuesday, one of the country’s most-anticipated beers each year.

More info below…

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Your Reserve Society membership was said to come with 2 pieces of exclusive merchandise and there has been much speculation as to what that 2nd item would be.

To be honest, our original idea for the 2nd item didn’t work out. Timing, pricing and overall quality of the item just didn’t hold up to our standards. We really wanted to find something special for our Society members and felt that putting our name on something generic wouldn’t do the trick, so we came up with a new plan that we think you will all appreciate.

Every member of the 2012 Reserve Society will receive a bottle of Grey Monday.

Grey Monday is a special version of our Black Tuesday imperial stout that has been aged on hazelnuts. Up until now, only a single, 5 gallon cask of Grey Monday has ever existed, but it was one of our favorite beers to date and it resonated similarly with those lucky few who got to try it.

We are going to do an extremely limited bottling of this beer, just for you. Each member will get a single bottle. There will be no extra beer for sale. Not to you and not to anyone else. We want this one to be extra special.

Of course, we won’t have this beer ready to pick up until October, around the time that Black Tuesday is released, but we were too excited to keep this information to ourselves.

We hope this information wets your palate and gets you excited for some of the beers coming your way during the 2nd half of the year.

Cheers,
The Bruery

“Grey Monday” & “Black Tuesday” are registered trademarks of The Bruery, LLC