Turkey gets look at Miller Boom Box concept
The idea was to attract attention to and to make Miller the preferred brand among other six packs in the summer when beer consumption spikes. Miller is closely linked with music in Turkey. It has been organizing Miller Music Factory,a contest to discover fresh music talents for six years and Miller Freshtival, a music festival, for two years now.
via The Dieline.
Breweries: MillerCoors
Beers: Miller Genuine Draft
