
Bud Light Beer Camp promotion may infringe Sierra Nevada trademark
[…] all I could find was links to a few comedian’s websites talking about how they were involved in a series of “Bud Light Beer Camp” ads for Comedy Central. One comedian, Adam Newman, even had an embedded video, but it has been taken down. That site said it was a “six-part Bud Light ‘Beer Camp’ series” and included “other hilarious comedians Trevor Williams, Zack Poitras, Craig Rowin, and Jermaine Fowler.”
Brooks mentions that this will likely be an issue with Sierra Nevada who already runs a well-established ‘Beer Camp’ program. Sierra Nevada has three trademarks for ‘Beer Camp’ dating back to 2009.
Breweries: Anheuser-Busch, Sierra Nevada Brewing
Beers: Bud Light
Guess Bud thinks they can just out lawyer/spend Sierra. Commercials are all over TV.