Crown Imports aims to grow Pacifico Beer by over 80% within next decade
According to Jim Sabia, Crown Imports’ chief marketing officer, 5.5 million cases of Pacifico are sold annually in the United States, over 40 percent of them in California. Crown Imports’ goal, he said, is to increase sales to 10 million cases a year within 10 years. The beer is currently available in bottles in 50 states and on tap in 37.
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Breweries: Pacifico Beer
