Oskar Blues’ founder on rapid growth in new craft breweries
It’s a little scary because I guess we’ve learned a little bit along the way and we’ve learned that draft beer doesn’t make you any money. The entire industry knows that. Then I hear of a guy that is a home brewer and is going to cash in his 401k and open a little craft brewery and start delivering kegs around town. Well, it’s not my place to call him and say, "you’re crazy," but there is going to be some fallout […]
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Breweries: Oskar Blues Brewery
Take San Diego, for example, there are currently 30+ brewing establishments in planning. If all 30+ make it, that would mean over 80 breweries/brewpubs in San Diego alone. Breweries like Rip Tide, Modern Times, and Societe I’m presuming will do well, but won’t they hit a ceiling of growth? There is only so much shelf and tap space out there, isn’t anyone else worried about diluted market share?
I’m only worried about diluted market share once craft breweries stop taking said share from AB, Coors, etc. Until then, let’s support craft in place of the giants, and let the market decide the rest