Beer sales to Hispanics showing turnaround
Unemployment rates generally are marginally better this year, but remain skewed at 14.2 per cent for blacks, 9.9 per cent for Hispanics and 7 per cent for whites, according to government data. But the brewers’ read suggests confidence – manifested in willingness to spend – is rapidly strengthening. Imports, half of which are sold to non-whites, show “the biggest trend reversal”, according to Dolf van den Brink, who heads up the US operations of Heineken, the number three brewer by sales.
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