(White Plains, NY) – This week, Heineken USA announced some product innovations. The company highlighted its marketing efforts around the new James Bond: Skyfall film which will air in theaters beginning on November 9th.

At retail, Bond-themed promotional packaging on 12, 18, and 24-packs of HEINEKEN include unique codes that allow consumers to enter for a “1 in 007” chance to win a Skyfall movie ticket. The Heineken Draught Keg value-added pack and Holiday themed Heineken Bond display and POS items will encourage shoppers to make Heineken a part of their Holiday celebrations. The custom designed value-added pack includes a 5L Draught Keg of Heineken Lager, two Heineken Star glasses, ten Heineken coasters and one Heineken skimmer. In addition, channel relevant IRC and MIR offers (where legal) will target driving out-of-section displays and larger basket rings for participating retailers.



The company also revealed some new packages at NACS, according to CSPNet.

Heineken 3-pack. Capitalizing on the popularity of single-serve cans, Heineken USA has created a 3-pack of 16-ounce Heineken Lager cans. The plastic-wrapped 3-pack comes on the trend of similar 3-packs posting double-digit growth in c-stores during each of the past three years.

Dos Equis single-serve. With cans representing more than 68% of single-serve sales in c-stores, Heineken USA has introduced a Dos Equis 24-ounce can.