Papazian: Brewers Association “pretty” confident in 10% craft volume share by 2017
How large can the craft segment growth?
“It’s an interesting question. There are a lot of people that think we’re in a bubble and it’s going to burst but we’re not in a bubble. We are knee-deep in foam (laughing) and it’s rising all around us. By 2017, [the Brewers Association] anticipates pretty confidently that we’ll have 10 percent of the volume, and at that point, the momentum will take us pass that.”
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