50 Back ‘Buy a Soldier a Beer’ program unearths QR codes’ potential
In March, hoping to generate buzz about the brand and promote its mission of supporting the troops, 50 Back Brewing introduced its Buy a Soldier a Beer program. […] More than 75,000 people have scanned the QR code since March, and the company has given away more than 7,400 beers — all delivered to various military bases in the Boston area.
via New York Times.
