A-B InBev to make Goose Island a 1 million barrel brand by 2015, Shock Top already at 800k
Anheuser-Busch isn’t far behind. It keeps adding new versions of its Shock Top line of wheat beers — on pace to sell 800,000 barrels this year — and in March 2011, it bought control of Chicago craft brewer Goose Island. Now it’s taking the brew national, with hopes of selling 1 million barrels by 2015.
Part of yet another big beer vs. craft beer article…
More >> St. Louis Post-Dispatch.
Breweries: Goose Island Beer Co., Shock Top
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